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Visual Merchandising

VISUAL MERCHANDISING, 15 HRS.

Topics: Retailing and Marketing mix, the role of merchandiser, exterior elements, window display, interior presentation and layout, display design, clothing layout, principles of design in display, color and lighting, common errors in display, case studies, 2 window display projects.

The course has the main objective of giving the students knowledge on how to set up retailing window display, in order to reach good levels of communications with the consumer.

Starting date: Once a week