Public Relation

PUBLIC RELATION, 30 HRS.

Topics: Public relations evolution, elements & tools to make public relations, the press office, media relations, feedback, Ethic and Corporate Social responsibility, Online public relations, internal communication, Sponsorship & partnership, Crises management, Environment communication.

The course has the main objective of giving and introducing some of the tools used to establish public relations, as one of the most important ways to communicate of a Brand, moreover it will introduce some of the elements needed and required when taking care of public relations in a firm, what to avoid and what to push, what can jeopardize or not a campaign of communication.

Attendance: Once a week