Fashion Marketing

2016-fashion-marketing

ABC FASHION MARKETING, 20 HRS.

Beginners Level
Topics: 5Ws, Business Function, Marketing Mix, SWOT Analyses, Junior Mkt. Plan.

The course has the main objective of giving marketing notions and allowing the students to create a marketing plan for a retail shop or a company, as well as knowing the factors, which influence Fashion in distribution, pricing and selling, in addition to how to open a new business in the fashion field and to introduce elements of project management. The courses will provide the tools, nowadays needed to create a success story.

Attendance: Twice a week

 

fashion-marketing

INTEGRATED MARKETING COMMUNICATIO,(IMC) 30 HRS.

Advanced

Topics: 5Ws, 4Ps VS 4Cs, Promotional Mix, Segmentation, Targeting & Positioning, SWOT VS TOWS, Branding, IMC Campaign

The course has the main objective of giving marketing notions and allowing the students to create a marketing plan for a retail shop or a company, as well as knowing the factors, which influence Fashion in distribution, pricing and selling.

Attendance: twice a week

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