Topics: Power of a Brand, Brand image, awareness, branding strategy, creative styles, brand as a value, managing the brand, types of Brands, local or global brand, brand communication, brand planning and extension, brand evaluation and analysis, branding building and audit, brand extension, luxury brands, case study

The course has the main objective of giving and introducing the tools used in order to create a brand, as well as to place it in the market and to create a value for it. The course will provide you the necessary knowledge to become a Brand Manager and it is conducted by the Italian Fashion Expert Stefania Gulina.

Attendance: Once a week